Techaura

Playing around on uStream.

I am not quite sure how Robert Scoble scammed a ride but here’s an awesome interview with Joi Ito on they way to see Lawrence Lessig at Stanford.

The discussion centers around Creative Commons and some of the changes and challenges that it faces.

There is a new service that recently started up called QIK, http://www.qik.com which allows users with a S60 capable Nokia phone to stream live. The experience varies with the quality of the signal be it either 3G or over a wifi connection and the steady hand of the phone owner.

I got up this morning to a twitter from Jason Calacanis who’s currently in Munich at the DLD conference. It’s pretty amazing when you can sit down with a cup of coffee and watch live events from participants around the world in almost realtime with nothing more then a cellphone in their hands.

The system is also interactive since it has a chat client on the website where you view the videos and they’ve integrated the chat on the authors side as a video overlay which is down right cool.

The video below is from Jason’s channel and will either show his latest post or it will actually go live when he starts a new stream.

Definitely take the time to check out Qik and here’s hoping for a native iPhone app that does the same thing though EDGE is too slow to accommodate decent video but there is always wifi.

Well it’s been a bit of a whirlwind for the past couple years as CIO for a large E-commerce company from which I just recently left. I am pleased to finally be able to pursue new opportunities and to spend more time on some of my pet projects.

I know the blog has been down for some time with little to no updates. That is going to change and you will start to see many posts and articles in the coming weeks and months.

Sorry for the long hiatus.

It is amazing that this is a talk being given in 2007. Our software has been doing this since 2001 and maybe, just maybe people are ready for what we’ve been doing for years.

If you’re a mobile content provider and you’re looking for mobile personalization as described below, contact me.

@ Mobile Content World: Personalizing Sites By Knowing The User: “

Jennifer Wilson, managing director of HWW, gave a very good talk on personalizing mobile content sites (WAP, portals, whatever). She started by describing an internal checklist adopted by Ericsson to identify a ‘perfect user experience’, the 0-1-2-3 rule:

–0 or no required user behavioural changes

–1 log on, point of entry

–2 sec response time

–3 no more than three clicks away

Wilson said that in order to do this you really need to know the user, and that’s best achieved by carriers and content providers working together. The carriers know who the customer is, some of their spending habits, whether they’re post- or pre-paid, and so on. The content provider knows the customers behaviour on its site, their interests, what they look at and what drives them. ‘Together it’s a rich psycho-demographic profile of actual behaviour, mapped against type for recommendation of unused content types,’ said Wilson.

The best form of personalization is to restructure the site based on the history of the user. For example, if someone constantly goes to the entertainment section of a news site and ignores news and sports, the site should move entertainment to the top of the list. Two caveats—the site is restructured but all the information is still available, nothing is eliminated. Also, the site should take into account consistent behaviour over a period of time and not a single action. There also needs to be ways to let people know what their friends are doing, and things they have discovered that I may be interested in.

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(Via MocoNews.net.)